What Makes For A Good Freelance Client: A Rare Word

One of the best things about being a freelancer is that you chose with whom you work. When things are going well, of course, you have MORE choice, but you always have at least some choice.

My best freelance clients are those for whom I do can do outstanding work — that’s the first criteria. The next criteria is how much fun I have and how much I learn by working with them. The amount of money I make is somewhere on the list, but, well, I didn’t become a writer/editor because money was my first priority.

I was reminded of how much fun it is to learn something new when, today, one of my favorite clients shared a word with me: Prepropenultimate, which means third from the last. It doesn’t show up in my online dictionary, but its meaning seems fairly clear. If ultimate is the last, penultimate is next-from-last, and propenultimate is second-from-last then prepropenultimate is third-from-last. I think you can make a variant by using “ante” somewhere in the mix.

And yet another great thing about being a freelancer is that I could take a few minutes in my day to enjoy the new word and write this blog post about it!

The Lifestyle , ,

Just Say ‘No’ To Unpaid Internships

It’s truly frustrating to read about how many young people are being exploited in unpaid, post-college internships that seem to promise job opportunities but never do. Alex Williams conveys the frustration and sense of futility that many young creative types face every day in “For Interns, All Work and No Payoff,” an article in today’s New York Times that is worth reading.

There’s nothing wrong with an internship that offers college credit in lieu of pay. College credits have a real economic value–sometimes quite a bit. But there’s outright abuse afoot when young people are expected to subsidize their employers–some of which are giant corporations–in internships that offer no compensation at all. Someone is always getting paid in these companies–just not the intern.

So what can you do if you just graduated from college, want to work in a competitive, creative career and can’t get a toehold? Do not start your career by taking an unpaid internship once you’re past the point at which you can get college credit. Never let others devalue you and your work. A company that does this, no matter how prestigious it appears, is not worth working for. Even as a newbie, you have something to contribute. Any company that wants to hire you for free knows that. Otherwise, why would managers want you around?

Instead, hold onto your power and use all of your smarts and creativity to figure out a way to get paid for the skills you have to offer. Put up a profile on a freelance marketplace. Create a website to market the skills that you have. Take a menial job to subsidize your creative work for a while, if that’s what you have to do to pay the rent.

Eventually, as you get more experience, you will become better and better at what you do and be able to charge more for your creative work. Your work samples may pave the way for a job at a company that treats employees with respect–and pays them a fair wage. At that point, you will have more negotiating power with an employer, because you will know the actual value that your work has to your customers on the marketplace. Maybe by then you will have discovered that you can make more on your own and don’t want that job after all.

After reporting on careers and entrepreneurship for a long time, I have come to the conclusion that what we now view as a “job” is going away. It probably won’t disappear completely, but it is going to become rarer. All labor market trends point in this direction. Just Google the phrase “contingent labor” and you will see what I mean.

Unfortunately, many people still view traditional W2 jobs with benefits as the only source of employment. They have been raised to believe that they need to wait for a company gatekeeper to tell them they are good enough to work–or else they can’t possibly support themselves. Looking at life this way is a recipe for victimization in today’s job market.

The flip side of this is that people who are not afraid to dive into self-employment and entrepreneurship–and to find ways to develop their talents and market their skills on their own–are going to thrive. There’s no rule book for this way of life. You’ve got to make things up as you go along. Living this way can be scary and uncertain–and may not generate a lot of support among the more corporate types you know. Still, if you embrace the adventure of it and figure out how to earn a living doing what you love in your own independent business, it can be a lot of fun, too. It beats doing coffee runs for a bunch of well-paid managers–for free.


Making the Break, Uncategorized ,

How To Break Into Freelancing

Have you ever responded to an ad for “Native English-speaking article writers” and found that the pay for a blog post was barely enough to cover a cup of coffee? Then you’ll appreciate Brodie Norris’s post on Brazen Life called Don’t Get Deceived By These Six Freelance Job Post Scams.

The article, while very funny, does underline the big challenges facing folks who are plunging into freelancing without years of work experience or lots of connections in their field. How do you actually get established without being forced to write your blog posts while living in a tent?

There’s not really an easy route. In the beginning, you’ve got to do whatever you can to get some work samples, so you have some proof to future clients that you can deliver the goods. In journalism, I’ve seen friends build a portfolio through internships, volunteering their writing services to a nonprofit organization that has a newsletter, taking on reporting gigs for a small, local publication that is willing to teach them or, if their writing is very polished, tapping their contacts until they can get to an editor at a bigger publication where they want to write. Online freelance marketplaces can also be a good route to getting projects that will give you a chance to practice your craft and get better at it.

When I first got out of college, I started out writing for any publication that would give me a chance. I did some freelancing for an alternative newspaper in Connecticut where a journalism professor I knew was the editor, writing about things like the state’s ‘zine scene. In another gig that I think I found out about through career services at my college, I interviewed executives about their charitable endeavors for a local newspaper in a wealthy enclave of Connecticut. I worked at a nonprofit organization during the day that didn’t have a big budget to pay the staff, so when I did the interviews for these weekend assignments, I had to rely on a car my boyfriend at the time had kept parked at his mom’s house. It was a rusty yellow VW beetle with a rattling front fender that had been painted purple. I can only imagine what these donors thought when they heard what sounded like a malfunctioning lawnmower outside and then saw that car coming up their long driveways.

These first few articles paid very little–I think I made $35 a pop for the pieces on the charitable donors–but they turned out to be very valuable. I got a chance to practice my reporting and writing and get better at it. And when I applied for my first full-time journalism job, those were the clips I submitted that won me a chance to work as a writer every day, something I’ve done ever since then.

That was a while back, but I don’t think the rules of breaking into creative fields as  freelancer have changed all that much. You still need to persuade someone to give you a chance–and then you’ve got to run with it. Just follow Brodie Norris’s advice and avoid writing those blog posts that pay .50 for 500 words.

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A Freelancer’s Resolutions

One of my closest friends just passed away unexpectedly, and I have spent the past couple of weeks trying to process this news. I was going to try to write about her here, but my feelings about this are so raw that I can’t bring myself to say much right now.

Her passing reminded me of how important it is to take a step back every once in a while to make sure that I’m not getting so caught up in deadlines that I neglect other things in life that are more important. My friend and I had one of our best conversations on a recent call, one that I made when I was supposed to be getting caught up on a project for work on a Sunday afternoon. I’m going to let myself pick up the phone and call my friends more this year. That would have sounded simple to my younger self, in the years before I had four kids and a freelance business where I constantly have projects due, but now it’s a little more complicated. I’ve come to realize that, kids or not, not making enough time for life outside of work is an occupational hazard. I’m determined to break out of it.

My other resolution is to say no more often to things that don’t matter. I want to free morephoto (19) time to do things that create breathing room in life, like going on a bike ride with my kids or hopping on a train into New York to go to an art museum with them or a park we love in downtown Manhattan. As a freelancer it is easy to get sucked into long conversations with tire kickers or to take on the wrong projects. And in a suburb like the one where we live, where there are endless children’s activities, it is easy to agree to jam in just one more fun extracurricular commitment, to the point that everyone is rushing all the time from place to place. This year, I’m going to be more careful about what I say yes to.

And yes, I want to build my business, too. Thinking back on six years of freelancing, the relationships with clients and projects that have been most meaningful always involved a collaboration that helped both of us learn and made each of us better at what we do. Working with people who care intensely about quality keeps me excited about my work. In 2014, I want to spend 100% of my time in situations like that.

Meanwhile, I’m going to be on the lookout for new tools and ways of doing my work that help me achieve more in less time. I figure if I can find even one new software or app that saves me an hour or two a week on the tedious parts of my business, like record keeping, that’ll be good progress.

And it will  make it a lot easier to pick up the phone more often to call the friends who really matter.

Happy New Year!




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Is It Time To Listen To Your Heart?

If you’re working in a job that fills you with the dreads every Sunday, make 2014 the year that you do something about it. It is easy to fall into the trap of thinking that getting another full-time position is your only option. Freelancing can be a great way to replace a corporate income, if you are committed to making it work.

Of course, opting for self employment is a very personal decision, and it is not for everyone. Here are some questions to help you consider if it is right for you,

Is your heart driving you to do it? After six years of freelancing, I believe this is the most important key to success in freelancing. Yes, you have to be good at what you do and know how to sell your services–but if your heart is not in it, you will end up going back to a traditional job after a short while.

For me the most powerful motivation to freelance has always been having more time with my children. Your main reason for wanting to freelance may be very different. Maybe you are a free spirit who hates the structure of a corporate environment, a singer who wants to leave work early to go to rehearsals, a marathoner who wants to organize your work schedule around your running schedule, or someone who needs the flexibility to dash to an aging parent’s house in case of emergency. The exact reason doesn’t matter. What matters is that it’s an important enough motivator for you to help you ride out the rough parts of freelancing.

How do you feel about taking responsibility for your own financial security? Many people think freelancing is less secure than a corporate job. Having lived as both a corporate worker and a freelancer, I don’t agree. Most corporate jobs are pretty unstable these days. Corporate jobs give you the illusion of security by evening out your cash flow. You get paid at set intervals, and the corporation takes care of much of the burden of paying for health care for you. But, as you know if you have any friends who have been laid off, the economic stability that a gig like this brings lasts only as long as the job does. Then you’re out of luck until you find a new job.

It is very possible to achieve steady cash flow–without giving up on health insurance–in a freelance career, but you have to be committed to achieving these things. That means making a continuing effort to build a steady client base, saving a lot of what you earn to cushion you during slow periods and committing to paying for health insurance before you splurge on extras, like vacations. It is not easy to do these things–and you won’t get there overnight–but it certainly isn’t impossible.

I want to address an elephant in the room on this topic. You can do these things even if you don’t have a spouse brings in a corporate paycheck and benefits. I know this is true from experience. My husband is self-employed, too, in a one-person business. We manage to make the two-freelance-income lifestyle work (with four kids) because doing so is very important to leading our lives the way we want. I know other freelancers who are single parents and supporting children this way, in one case while homeschooling. If you want to make it work, you will be surprised at how creative you can be about doing so.

Can you let go of the idea of having a boss? Freelancing takes some confidence. There’s no supervisor to spur you on to exceed your past achievements or to give you a kick in the pants when you’re in a rut. You’ve got to motivate yourself to raise the bar or find some freelancing buddies to help you stay inspired. Of course, there’s a flip side to this. If you’ve been working in a corporate environment that isn’t very egalitarian, then you’ll find that the world of freelancing is often a lot fairer and less political. Your clients will care about one thing: Whether you can make their lives easier by getting the job done right. Once you experience how freeing this is, it will be hard to go back to the old corporate ways of doing things.



Making the Break, Uncategorized

Freelancing’s Winners

Many of us went into freelancing because we want something that has become the ultimate luxury in American society: Control of our time.

Even jobs offering a telecommuting option don’t give you full decision making power over the hours you work and where you get projects done. If the company wants you in the office next week for whatever reason, you’d better be there.

Freelancing can be a much better alternative for highly skilled professionals who want to know that no one else can take away control of their daily calendars–but it doesn’t work out that way for everyone, as the latest State of Independence in America report by MBO Partners points out.

Free agents who look at what they’re doing as a business tend to achieve the autonomy many of us crave, according to the report. Constantly cultivating clients who value their skills, they can pick and choose projects that fit into the schedule and lifestyle they want–and often make good money.

But those who bring an employee’s mindset to freelancing and end up handing over total control of their work flow to someone else, whether it’s single company bringing them on as a contractor without benefits or a temp agency, often end up miserable. They lack both control over their schedules and, in many cases, an adequate income. It’s an easy trap to fall into if you have lost a job and are desperate for income now, without the breathing room to think about how to build a business. Not surprisingly, many folks in this category yearn for a traditional job.

So how do you make sure you end up in the first group–loving life as a freelancer and able to pay the bills? Steve King, partner in Emergent Research, which conducted surveys for the report, shared his insights when we spoke recently for Forbes.

If you’re looking to take your business to the next level in 2014, take three minutes to read his tips. He’s devoted years to studying the freelance economy, and I consider him one of the world’s leading experts on independent work.


Growing Your Business, Making the Break, The Lifestyle, Uncategorized , , ,

Are You Ready For A Freelance Economy?

Every month when the employment report comes out, there’s a lot of finger pointing about why no one is creating jobs to help more Americans get back to work.

And each time, I wonder when the public is going to realize that work has changed–and that many jobs that disappeared in the past few years won’t come back.

What we need to do is prepare more Americans for a new reality, where people will get their income from more than one source and not be as heavily dependent as they once were on a single, paternalistic employer.

Instead of relying on jobs training, I’d argue that we need to invest more in teaching people how to think like entrepreneurs of their own careers. It is not an easy shift in mindset, but it is important to make it, if you don’t want to feel like a victim in today’s economy.

I was excited to see that Tom Friedman has been noticing some of the same trends I see when reporting on careers and entrepreneurship when I read his New York Times column, “Why I (Still) Support Obamacare.” (Regardless of how you feel about the health reform, this piece is worth reading).

For the column, Friedman interviewed James Manyika, who leads research on economic and technology trends at the McKinsey Global Institute.

Manyika foresees a future where traditional middle-skilled jobs will fade and the positions that remain will either be highly skilled or too low paying to support the way of living that many people have come to expect. As Friedman summarizes it:

“…how we think about `employment’to sustain a middle-class lifestyle may need to expand `to include a broader set of possibilities for generating income’ compared with the traditional job, with benefits and a well-grooved career path. To be in the middle class, you may need to consider not only high-skilled jobs, `but also more nontraditional forms of work,’ explained Manyika. Work itself may have to be thought of as `a form of entrepreneurship’ where you draw on all kinds of assets and skills to generate income.

This could mean leveraging your skills through Task Rabbit, or your car through Uber, or your spare bedroom through AirBnB to add up to a middle-class income.”

Friedman says this transition could prove “more exciting than people think.” But he also acknowledges that, “right now asking large numbers of people to go from being an `employee’ to a `work entrepreneur’ feels scary and uncertain.”

Fortunately, there are ways to mitigate the uncertainty.

If you are not freelancing now, it’s important to think about what you will do if your steady job dries up and it is not easy to replace it. What is your plan B? Can you put into place any secondary sources of income now that will sustain you? What marketplaces can you use to sell your expertise? In addition to big sites for freelancers, there are now a number of niche-oriented ones springing up. For instance, I just wrote about one for professors called Faculty Row for Crain’s New York Business.  

Another key question: Are there any steps you can take now to manage your income so that if you find yourself doing contract or freelance work at some unexpected point in the future, you won’t find yourself drowning in overhead? Given the way the economy is changing, we all need to question the consumerist lifestyle that surrounds us in the U.S. Spending a little less can pave the way to a lot more freedom and peace of mind if you become self employed.

Making the Break, Uncategorized , , , ,

Promoting Articles Via Twitter

My pitch landed!

A few months ago, I wrote about my first-ever attempt to pitch a personal project onto a major media outlet. Yesterday, my story, Suicide and the Economy, appears on the Atlantic.com. It’s about the suicide of my great-grandfather during the Great Depression, and the thousands of other forgotten men who died over a two-year period, when suicides peaked to their highest levels ever.

On April 12, 1937, the express train to New York roared across the New Jersey countryside. The train, a Pennsy Railroad electric locomotive the color of bull’s blood, usually passed through the station at Elizabeth at about 50 miles per hour. On this particular morning, it came to an unanticipated stop. As the express rounded the curve, my great-grandfather jumped down from the platform, where witnesses reported he had been pacing for 10 minutes, and lay down across the tracks.

When the engineer was finally able to halt the train 100 feet past the platform, Roy Humphrey had disappeared beneath its wheels. His last act: raising his head to look at the oncoming train.

I followed a somewhat circuitous route to get my pitch into the right hands. First, I got in touch with my graduate school advisor, Ralph Eubanks, who put me in touch with John A. Farrell, who contributes to The Atlantic. (His latest book is Clarence Darrow: Attorney for the Damned). He, in turn, sent me on to the magazine’s editor, who sent me to the editor for the health channel.

I spent a while working on the story in my spare time, and the pay isn’t at the scales I’m used to in business media writing and editing … but I’m happy it’s published and hope to do more work for The Atlantic.

I also reached out to a friend of mine, Karen Lee. She is the social media and email strategist at Stanford University Graduate School of Business. She gave me three great tips for tweeting about my article.

• First, get ready with a tweet to announce that the article has been published.

• Second, prepare a series of tweets that talk about the behind-the-scenes of writing my article. That’s not difficult, because it’s a great story – I started writing about my family when I discovered some ancient scrapbooks and a bound set of love letters between my great-grandmother and an American University law school dean.

• Third, watch the comments on the article itself and get in touch with commenters to thank them and start communicating with them via twitter.

If you follow the Stanford GSB’s twitter feed, you’ll see Karen’s mastery at work.

Growing Your Business , , , ,

Million-Dollar Freelancers

Most free agents don’t go into business to make millions. Usually, they’re looking for a better lifestyle, more interesting work and greater control over their lives. But increasingly, new technologies make it possible for solopreneurs to build a seven-figure business working from home. And that means a better financial life, too, for the owners.

In our recent posts for the AARP Life Reimagined site, you can find out how several solopreneurs are pulling this off.  Jason Weisenthal, who started a business printing decorative wall stickers in his suburban basement, is on track to bring in $2 million in sales–with no full-time employees. Kelly Lester, an actress and mother of three, expects to generate more than $1 million in revenue this year at her company Easy Lunchboxes. There’s one more story in the series to come. They’ve “scaled up” their businesses without an element that used to be mandatory for growth–a big full-time staff. Technology makes that unnecessary.

Stories like theirs highlight why it’s time to do a new cost-benefit analysis between taking a traditional job and working for yourself. In the days before the internet, a six-figure job with benefits might seem like the best financial route for many professionals. But for someone who doesn’t mind learning a bit about technology and taking on some personal financial risk, starting an internet-based business could actually end up being a more secure route in the end–and a lot more financially rewarding. Of course, you’ve got to have a great idea and the ability to execute it.

I’ve been doing a lot of coverage of high-revenue, one-person businesses lately. One lesson from the founders stands out: They often ramp up gradually, testing the waters while they still have a full-time job. That takes some of the risk out of what they’re doing and means they don’t have to pull the plug prematurely because they have run out of cash.

Many people today feel they’ve lost control of their careers and work-life balance because of current economic trends. It doesn’t have to be that way. As people like Lester and Weisenthal have found, there are new and exciting ways to create a great career, far from the world of corporate cubicles.


Growing Your Business, Making the Break, The Lifestyle, Uncategorized , ,

Time to Relocate?

It’s possible to freelance from almost anywhere, but some locations are better for work than others. If you need to jump on a plane, and not a train, to meet many of your clients, that’s a real obstacle. I’ve known many freelancers who found that it was better for their careers to live in or near a major city.

But moving to find work is a big deal, whether you’re doing it for your own career or for your mate’s, so it’s important to consider the tradeoffs carefully.

In our latest post for the AARP’s Life Reimagined site, “Moving to find a job,” we look at some of the key factors to consider before you move.

Some of the tips that experts shared with us were not what you’d expect. For instance, one leadership coach suggested looking at the number of corporate headquarters in an area you’re considering. That way, if you ever find yourself looking for a job, you’ll have more opportunities. We also discuss cost-of-living calculators that can help you figure out what it will really cost to maintain your lifestyle in a new place. Contrary to what many of us expect, a move to a small town may not be cheaper than living in a city.

Moving is an emotional decision, too. Sometimes, it’s not possible to live in the place you’d like, because of high housing costs, a spouse’s commute, or something else, and you’ve got to find creative solutions.

From the Grounds for Sculpture in Hamilton, N.J.

From the Grounds for Sculpture in Hamilton, N.J.

I’ve always loved cities and until my oldest children were five, spent most of my adult life living in them. But once my husband and I had four children, it became clear that it was too expensive to educate them in the way we wanted in an urban area, so we moved to a suburban town with schools we liked. We live in a beautiful, friendly town, but there are many aspects of being very close to Manhattan that I miss on a daily basis.

My solution, for now, is to make sure we plan regular activities in other places, so I can recharge by being around the cultural activities I love. Making a conscious effort to do that has helped me discover some new places I’d like to return, like the Grounds for Sculpture in Hamilton, N.J. Maybe someday I’ll write a best-seller and we’ll be able to keep a pied-a-terre in Manhattan, but for now day trips to places like this provide an interesting alternative.


The Lifestyle, Uncategorized ,