A Defense of Marissa Mayer From Someone Who Works At Home

Clearly, Marissa Mayer hit a nerve. Ever since the Yahoo! CEO abolished the company’s work-from-home policies, the web has been abuzz with reactions. My favorite so far: this funny open letter from an imaginary Yahoo! employee used to working at home.

Here’s part of it:

Ms. Mayer, you do not want me in your office.

For eleven years I have worked at home, thrilled with the arrangement Yahoo! provided. Free from distractions, free from traffic. Free from the burning, judgmental stares of other humans, from the deafening roar of each one drawing breath into their lumbering carcass.

Personal contact, Ms. Mayer? The darkness is my companion now. That’s all the contact I need.

To be clear, where I work should no longer be described as a “home”, but more a “Bunker of dark Elven magic.” Eleven years have allowed me to transform this garden apartment into the perfect symbiotic workspace, drawing from the best aspects of the Batcave (Burton-era), Tony Stark’s workshop, Cerebro, and the Batcave (Nolan-era).

I’ve been working from home for more than a decade. For individual workers, it has its perks. It has its downsides, too, which are aptly illustrated in this letter. I’ve been working at home for more than a decade. What I like: the flexibility, the chance to be with my kids, no commute. What I don’t: not being around other people, the fact that I miss out on the energy of being in an office, the difficulty of advancement, and not getting a chance to dress up!

Ms. Mayer simply judged that the downsides for Yahoo! — the lack of control and interaction that sparks new ideas — outweighed the upsides — the increased productivity and lower costs.

It’s a mistake to take her action as a condemnation of working at home. Like most things, working at home isn’t all good or all bad: it’s a situation that has to be evaluated for each person and each company. The fact that the technology is making it easier doesn’t alleviate the need to apply reasoned judgement to the decision.

Here’s the story about the original (leaked) memo.

(Elaine had another point of view on this. Here’s her blog post on Forbes).

 

 

The Lifestyle, Uncategorized

Avoid Toxic Clients

One of the best parts of freelancing is that you’re free to work with people you enjoy. While corporate friends may have to endure bad bosses to earn a living, you’re free from that slow suffering.

If you work hard, are good at what you do and provide a service that’s in demand, you can always find another client. In the best cases, clients can become mentors and good friends.

Of course, not all clients are a good fit. In our latest post for the AARP’s Work Reimagined site, “5 Types of Toxic Clients–and How to Manage Them,” we look at some of the main varieties of clients who are best avoided–and offer some tips on how to spot them early and do damage control if you inadvertently take them on.

We all make mistakes in building our businesses. The business owners we interviewed for this piece generously shared their experiences, in the spirit of helping others.

Did we miss any types of toxic clients you have experienced? Let us know by posting a comment.

 

 

 

Growing Your Business, Making the Break , , , , , , ,

Write Short: 3 Classic Stories To Remind You Why

One of the best and worst elements of the web is that it’s freed us from worrying about word count when we write. I don’t know about you, but I can be pretty lazy about writing tight — which, as we all know, almost always means writing better.

I can’t even count the number of times I told reporters what Mark Twain said: “I would have written a shorter letter, but I didn’t have the time.” It’s a good insight for beginning writers, and one that bears remembering even if you’ve been working at this for a long time.

I got a good reminder today when I stumbled across this collection of short pieces from the Nieman Storyboard.

Here’s ‘Death of a Racehorse” by W.C. Heinz. I love those old sports stories — this one is from the New York Sun.

http://www.bloodhorse.com/pdf/DeathofaRacehorse_Heinz.pdf

“The 99-year-old man who learned to read” was written in 1998. It’s inspiring, and a good reminder not to give up on the things you’ve always wanted to do.

http://web.reporternews.com/1998/texas/read0119.html

This one is a powerful editorial from the Birmingham church bombing. When I read it, I wonder if it could be written now, or if all of our writing, even the writing that is supposed to stir people to action, has become too cynical.

http://www.ajc.com/news/news/gene-patterson-a-flower-for-the-graves/nTt8Q/

 

 

Growing Your Business, Making the Break, Uncategorized , , , , ,

Do What You Love–and Still Make a Living

Many of us have heard the advice, “Do what you love and the money will follow.”

It’s not always true. As a freelancer or solo professional, part of your job is figuring out how to make the money follow when you’re doing what you love. Sometimes, you may have to broaden the work you do, to subsidize the projects you’re most passionate about and even out your cash flow. In other cases, you may need to raise your prices.

In our latest post for the AARP’s Work Reimagined site, “How to start a business and still eat,” we offer tips on how to determine what you’re likely to earn in a small business–and how to increase your income if you’re not making it now.

Sometimes it’s hard to figure out how to earn a decent living as a freelancer, but it’s very possible in many fields. It won’t happen by accident though. Even if you hate dealing with financial matters, like many creative people, it’s important to pay attention to them or you’re going to struggle.

Growing Your Business, Uncategorized , , , , , ,

Time for a Deep Breath

Most of us have learned not to load our plates so full of work that we’re collapsing under the pressure. However, sometimes, Murphy’s Law intervenes. A client asks you to bump up a deadline because he’s got to go on an unexpected trip. And then a bunch of other mini-emergencies and family responsibilities collide, leaving you scrambling around the clock.

I’ve been having one of those weeks. When I first started freelancing, just thinking about what I needed to accomplish this week would have made me panic. But over time, I’ve figured out how to handle it: Take it day by day. Figure out what you need to turn in each day–give the important work your highest levels of focus–and avoid doing anything else that isn’t necessary, like answering the phone just because it’s ringing.

It’s also important to break up your day. I’ve found that I can’t deliver high quality work if I try to sit at my desk and bang out three projects in a row, back to back, no matter how pressing the deadlines. Instead, I’ll get up at 5 am, work to noon on my most pressing and mentally demanding projects and take a long break to play with my son. I’ll return to my desk from, say 4 to  6 to tackle another project while my older kids do their homework. And, if I’ve still got some juice, I’ll put in another hour in the evening to finish something small.

Breaking things up offers another advantage: Mental distance. Sometimes, when I’m stressed, I’ll tend to overlook the most efficient ways to get something done. When I’m not panicked, I’m more able to focus on what’s essential and what’s optional.

These types of marathon weeks aren’t much fun and don’t allow for much work-life balance. But when you’re in the midst of one, it’s important to realize it’s not going to go on forever. You’re free to rethink your work load and client mix next week if it’s getting to be too much. That’s something you can’t do in a corporate job.

The Lifestyle , , ,

The Secret of Saving For Retirement for Freelancers

The 200kfreelancer’s latest post on the AARP’s Work Reimagined site is live. The post includes five tips for keeping your retirement savings on track when you are self-employed.

Among them: Take advantage of the tax breaks for saving through a SEP-IRA. In your good years, it’s smart to put as much as you can into a fund (the maximum for a SEP is high, at $51,000 in 2013). As a self-employed person, you may have some years when you can’t invest at all.

Invest wisely. Research shows passive investments like index funds and low-cost ETFs return more. And keep the fees down — they can slice into your retirement pie more than you realize.

The ups and downs of self-employment or entrepreneurship mean “it’s easy to not save anything at all,” says John Salter, associate professor in personal financial planning at Texas Tech University. Looking for creative ways to take value out of your business when it’s time to retire is one strategy.

Here’s a link to the post: http://workreimagined.aarp.org/2013/01/the-secret-of-saving-for-retirement/

 

 

 

http://workreimagined.aarp.org/2013/01/the-secret-of-saving-for-retirement/

Uncategorized, Your Back Office , , , , , , ,

A $100 Ticket to Peace of Mind

I started out as a freelancer in October 2007, not long before the global financial collapse. When Lehman Brothers folded, there was a ripple effect in many businesses, and many of my clients delayed paying me.

It was pretty scary–my husband is also a freelancer, and we have four young kids and a mortgage–but it taught me an important lesson: When you’re a freelancer, you come last in situations like this. Big companies will pay their employees on time but think nothing of making you wait 60 to 90 days. Hopefully we’ll never see a crisis like that again, but there will undoubtedly be economic events that cause clients to tighten their purse strings.

There’s no point in getting mad about it. What you can do is  prepare yourself financially. What I’ve learned in five years of freelancing is that self-employed professionals who earn a particular amount–whether it’s $60,000 or $200,000–cannot live the same way as someone earning the same salary in corporate job. Freelance gigs can dry up overnight,  costs like healthcare can skyrocket just as quickly, and invoices can simply get lost in a client’s inbox. You need a much larger cash cushion than your corporate friends.

Of course, building your emergency fund is easier said than done. A good way to start is by setting up an automatic transfer from your checking account to your savings account. Even if you put away $100 a month, that’ll still get you to $1,200 you wouldn’t otherwise have saved by year’s end. In three years, you’ll have $3,600. It’ll keep you from adding unnecessary charges to credit cards if something goes wrong.

Plus, it’s lot more fun to freelance when you never have to lay awake nights worrying if a check will arrive on time–and when you know that you really can buy a latte at Starbucks and still pay your bills.

The Lifestyle , , , , ,

The Power of Instinct

One way my husband and I have made the freelance life work for us is using the “divide and conquer” approach to childcare. One of us watches our four kids–or the ones who are at home at the moment–while the other works.

Since I went freelance five years ago, that system has served us pretty well. Neither of us has much “alone” time or “alone together time”– actually, we don’t  have any — but our kids seem very happy. And we don’t face the enormous childcare bills many working couples do.

Sometimes, though, it gets tricky. Last week, my mother’s brother, Terry, passed away. The service was planned for a burial ground almost three hours from my house. My husband and children had never met Terry because of sad circumstances that would take too long to explain here. We decided that I would attend the closed casket funeral with my son, who is two years old, and my husband would stay in New Jersey and pick our three girls up from school. My parents and brother would be coming to the service, so I thought my son would be happy to see them and would not really notice what was going on.

When we got there, cold winds were whipping, and the temperature was dropping. The cemetery was huge, and my mother had arranged for a limousine to drive us to the gravesite. It was warm inside, and, as we waited for the other guests to arrive, I opened the door to sit down with my son.

He usually loves any kind of car or truck, but this time, his reaction to the huge black limousine, driven by a somber looking driver, was instantaneous. He put up a huge fight, started crying and would not stop, until we stepped back out into the cold. A toy truck my father had brought and a pack of Pez I’d tucked away in case of emergencies did not help. There was nothing anyone could do to get him back into the limousine.  I ended up driving to the burial site with my father and brother in my dusty white minivan. The service was short and uplifting, but my usually curious son would not leave the arms of my brother. He kept his head hidden. As we left, he said, “We don’t go to the graveyard.” I didn’t know he would realize where we were, but he’d probably seen a graveyard on a Halloween show.

Clearly, I’d been wrong about how my son would experience the service. He may not have known exactly why we were gathered, but he understood it, on a primal level–and the entire life force inside of him resisted it.

What does this have to do with freelancing? It stuck me, as my son reacted, how much, as adults, we suppress our most basic instincts. Coping with the demands life places on us often requires us to talk ourselves out of how we feel. There’s a positive side to this: Sometimes, it enables us to push ourselves out of our comfort zone and get past inner hurdles. And sometimes, our inner instincts are selfish, and we are better off focusing on the needs of others. But often, doing this can lead us to ignore what we know to be true, to our regret. I can think of a few professional relationships I entered that I knew, on an instinctive level, were best avoided–but talked myself into anyway.

As creative people, we need to keep our inner spark and inspiration alive–and often that means listening to that inner voice. My two-year-old son had no choice but to do this. He hasn’t yet learned the intellectual arguments we use as adults to make ourselves do things that we’d be better off avoiding. I’m going to try to follow his example more often.

 

 

The Lifestyle, Uncategorized , ,

The Value Of Multiple Drafts, With Input From George Saunders

The immediacy and the economics of writing for the web have steadily reduced the number of drafts produced on any given story. When I worked for a weekly newspaper, there were at least four or five drafts of a piece, from the reporter, editor, senior editor and copy editor. Almost without exception, every draft was an improvement.

These days? A once-or-twice draft is more the norm. Based on my own experiences and those of my friends in the journalism world, plenty of content never sees more than a quick copyedit. I also write for companies. There, a piece goes through seven or eight drafts before it’s considered complete. The dichotomy reflects the way the business model of journalism has been destroyed. Editing does make a difference, whether it is self-editing or editing by another; it’s just that many journalism outlets, especially the lower tier ones, can’t afford to support editing anymore.

The norms have been taken down a notch. When you see that a badly written story with a celebrity headline gets 10 times the traffic of a carefully thought out piece, it’s easy to convince yourself that editing doesn’t matter. I try not to let myself fall into that trap.

I have to operate with the aforementioned economics — if someone isn’t going to pay me to really work on a piece, that’s that. But sometimes I make my own decision to spend more time, at an economic loss. That certainly includes several drafts before a story even leaves my computer.

I’ve found that one way to force myself to revise is to print a hard copy of a piece I’m working on. Typically, I write my rough draft on the computer, revise it once, and then (when I’m being disciplined), I print it out. I always see something different in the printed version of a piece. Different mediums help the editing process.

George Saunders had this to say about the value of multiple in fiction — which is a reminder of the value of multiple drafts in general:

“If somebody gave you a furnished apartment that they had furnished, your first impression would be, ‘Well, thanks, but this doesn’t feel like me.’ But then if you were allowed to replace one item every day for seven years with an item that you liked better, after seven years that place would have you all over it in ways that you couldn’t anticipate at the beginning. So, likewise in a story, if you’re doing hundreds of drafts, and each time you’re micro-exerting your taste, that thing is going to look like more and more of you. In fact, I feel like my stories are much more indicative of me than this guy here talking to you or even me on one of my best days. The story’s a chance to sort of super-compress whoever you are and present it in this slightly elevated way.”

 

 

Growing Your Business, Uncategorized , , ,

Love and money

If you’re lucky enough to be really busy these days, you may be thinking about making a giant leap: hiring your mate. It can be a tidy solution to some big problems, like a spouse’s unemployment or underemployment. And in many cases, the idea may just sound like fun.

But, if you know anyone who has tried it, you’re probably aware that it can backfire, too. Working side by side can, for some, take the romance out of a relationship. And, in a worst case scenario, it can leave you in a complicated situation if you decide to go your separate ways.

In our latest post for the AARP’s Work Reimagined site, “Would you hire your spouse?”, we look at some of the key questions to ask yourself if you are thinking of going this route.

It’s not just about whether you’ll get along, though that’s a big part of it. There are plenty of other considerations, too. No one knows it better than entrepreneurs who’ve tried it–and the experts who’ve advised them. Our story offers their best advice.

 

 

 

Growing Your Business , , , , ,